ⓘ Rhetoric ..

Accent Neutralization

Accent reduction, also known as accent modification or accent neutralization, is a systematic approach for learning or adopting a new speech accent. It is the process of learning the sound system and melodic intonation of a language so the non-native speaker can communicate with clarity to be understood by the general public of this second language. Accent reduction training is not the same as ESL English as a Second Language classes. Accent reduction classes go beyond learning vocabulary and grammar and focus upon clarity of speech and fine tuning a specific accent or dialect. Foreign acc ...


Actio is a term in rhetoric that means the delivery that is given to a speech. Hand waving, voice variation, speaker to audience eye contact, and an engaging manner are all needed for an effective actio.

Ad hominem

Ad hominem, short for argumentum ad hominem, typically refers to a fallacious argumentative strategy whereby genuine discussion of the topic at hand is avoided by instead attacking the character, motive, or other attribute of the person making the argument, or persons associated with the argument, rather than attacking the substance of the argument itself. The term ad hominem is applied to several different types of arguments, most of which are fallacious. The valid types of ad hominem arguments are generally only encountered in specialist philosophical usage and typically refer to the dia ...


Adoxography is elegant or refined writing that addresses a trivial or base subject. The term was coined in the late 19th century. It was a form of rhetorical exercise "in which the legitimate methods of the encomium are applied to persons or objects in themselves obviously unworthy of praise, as being trivial, ugly, useless, ridiculous, dangerous or vicious" - see Arthur S. Pease, "Things Without Honor", Classical Philology, Vol. XXI 27, at 28–9. Pease surveys this field from its origins with the defence of Helen ascribed to Gorgias, and cites De Quinceys "On Murder Considered as one of th ...

Air quotes

Air quotes, also called finger quotes, are virtual quotation marks formed in the air with ones fingers when speaking. This is typically done with both hands held shoulder-width apart and at the eye or shoulders level of the speaker, with the index and middle fingers on each hand flexing at the beginning and end of the phrase being quoted. The air-quoted phrase is - in the most common usage - very short, at most a few words. Air quotes are often used to express satire, sarcasm, irony or euphemism, among others, and are analogous to scare quotes in print. Use of similar gestures has been rec ...



In the rhetoric, parechesis is a repetition of the same sounds in several words in close succession. This is an example of parechesis: "it is tempting Pithian πείθει Πειθίαν τὸν." Hermogenes of Tarsus discusses parechesis in his work on the invention of arguments Περὶ εὑρέσεως. The initial rhyme and alliteration is a special case of parechesis. This is due to paronomasia.



Rhetrickery is a term, set by Wayne C. Booth to describe the "whole range of temporary dishonest communicative arts producing misunderstanding - along with other harmful consequences. The art of making the worse appear better". but the type of poisoning as a political rhetrickery and information culture as one of the main reasons for the necessity of increasing the teaching of rhetoric.