ⓘ Sports radio ..

Sports radio

Sports radio is a radio format devoted entirely to discussion and broadcasting of sporting events. A widespread programming genre that has a narrow audience appeal, sports radio is characterized by an often-boisterous on-air style and extensive debate and analysis by both hosts and callers. Many sports talk stations also carry play-by-play of local sports teams as part of their regular programming. Hosted by Bill Mazer, the first sports talk radio show in history launched in March 1964 on New Yorks WNBC. Soon after WNBC launched its program, in 1965 Seton Hall Universitys radio station, WS ...

Shoulder programming

Shoulder programming is a type of pre-event and post-event broadcast programming as a companion to live sporting events. This type of programming may be multi-platform and include both television and radio programs. Due to exclusive content or access, it may be included in a broadcast rights package for a particular sport or event. The purpose is to expand revenue opportunities through radio or television advertising or increased exposure to a pay-per-view event.