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Pink tax

The pink tax is a phenomenon often attributed as a form of gender-based price discrimination, with the name stemming from the observation that many of the affected products are pink. This is sometimes but not always a literal tax. Regardless of w ...

Preference-rank translation

Preference-rank translation is a mathematical technique used by marketers to convert stated preferences into purchase probabilities, that is, into an estimate of actual buying behaviour. It takes survey data on consumers’ preferences and converts ...

Prosumer

A prosumer is a person who consumes and produces a product. The term is derived from prosumption, a dot-com era business term meaning "production by consumers". These terms were coined in 1980 by American futurist Alvin Toffler, and were widely u ...

Psychological continuum model

The psychological continuum model is a framework to organise prior literature from various academic disciplines to explain sport and event consumer behaviour. The framework suggests four stages - awareness, attraction, attachment and allegiance - ...

Repair cafe

A repair cafe is a meeting in which people repair household electrical and mechanical devices, computers, bicycles, clothing, etc. They are organised by and for local residents. Repair cafes are held at a fixed location where tools are available ...

Revenue management

Revenue management is the application of disciplined analytics that predict consumer behaviour at the micro-market levels and optimize product availability and price to maximize revenue growth. The primary aim of revenue management is selling the ...

Shopping neutral

Shopping neutral is the term given to the shopping trend whereby consumers offset almost all of their spending by making money from selling goods online. The trend was identified amongst users of eBay.co.uk based on analysis of over 100 million o ...

Shopping while black

"Shopping while black" is a phrase commonly used for the type of marketplace discrimination that is also called "consumer racial profiling", "consumer racism" or "racial profiling in a retail setting". Shopping while black describes the experienc ...

Snackwell effect

Snackwell effect is a phenomenon that states that dieters will eat more low-calorie cookies, such as SnackWells, than they otherwise would for normal cookies. It is also described as a term for the way people go overboard once they are given a fr ...

Daniel Starch

Daniel Starch was an American psychologist and marketing researcher. He is considered to be one of the pioneers of marketing and consumer research in the early 20th century.

Stereotypes in consumer behaviour

This definition is based on the well-established idea that people connect ownership of certain products with membership in a certain social group. The key determinant to know more about a consumption is a self-identity, the symbolic meaning of go ...

Top-of-mind awareness

Top-of-mind awareness is an important concept in consumer behaviour, marketing research and marketing communications. Top-of-mind awareness is one measure of how well brands rank in the minds of consumers.

Transportation theory (psychology)

Narrative transportation theory proposes that when people lose themselves in a story, their attitudes and intentions change to reflect that story. The mental state of narrative transportation can explain the persuasive effect of stories on people ...

Variety seeking

Variety seeking or variety-seeking buying behavior describes a consumers desire to search for alternative products even if she or he is satisfied with a current product.

Visual merchandising

Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to maximize sales. Both goods and services can be displayed to highlight their features and benefits. The purpose of suc ...

Willingness to recommend

Willingness to recommend is a metric related to customer satisfaction. When a customer is satisfied with a product, he or she might recommend it to friends, relatives and colleagues. This willingness to recommend can be a powerful marketing advan ...

Window shopping

Window shopping, sometimes called browsing, refers to an activity in which a consumer browses through or examines a stores merchandise as a form of leisure or external search behaviour without a current intent to buy. Depending on the individual, ...

Abstraction

Abstraction in its main sense is a conceptual process where general rules and concepts are derived from the usage and classification of specific examples, literal signifiers, first principles, or other methods. "An abstraction" is the outcome of ...

Applied Imagination

The process of ideation vary widely The all-importance of imagination Preparation and analysis go hand in hand Creativity in leadership and professions Indispensability of creativity in science Universality of imaginative talent Our new environme ...

Archaeogaming

Archaeogaming is an archaeological framework which, broadly speaking, includes the study of archaeology in and of video games as well as the use of video-games for archaeological purposes. To this end, the study can include, but is in no means li ...

Artistic inspiration

Inspiration is an unconscious burst of creativity in a literary, musical, or other artistic endeavour. The concept has origins in both Hellenism and Hebraism. The Greeks believed that inspiration or "enthusiasm" came from the muses, as well as th ...

Commercialization

Commercialization or commercialisation is the process of introducing a new product or production method into commerce - making it available on the market. The term often connotes especially entry into the mass market, but it also includes a move ...

Conceptual economy

Conceptual economy is a term describing the contribution of creativity, innovation, and design skills to economic competitiveness, especially in the global context.

Creative Cities Network

The UNESCO Creative Cities Network is a project of UNESCO launched in 2004 to promote cooperation among cities which recognized creativity as a major factor in their urban development. As of 2017, there are 180 cities from 72 countries in the net ...

Creative Education Foundation

The organization was established in 1954 by the advertising specialist and creative professional Alex F. Osborn, who was known as the inventor of the term and the creativity technique of Brainstorming. As an early contribution according to its mi ...

Creative industry in Brazil

The creative industry in Brazil refers to various economic sectors of Brazil that depend on the talents and creativity to develop. In other words, it is about generating wealth for the region through knowledge, culture and creativity, in order to ...

Creative limitation

Creative limitation is the concept of how purposely limiting oneself can actually drive creativity. At a 2013 TED conference, artist Phil Hansen made several remarks concerning the value of limitations, among them that "We need to first be limite ...

Creative problem-solving

Creative problem-solving is the mental process of searching for an original and previously unknown solution to a problem. To qualify, the solution must be novel and reached independently. The creative problem-solving process was originally develo ...

Creative work

A creative work is a manifestation of creative effort including fine artwork, dance, writing, filmmaking, and musical composition.

Creative Writers and Day-Dreaming

Creative Writers and Day-Dreaming, was an informal talk given in 1907 by Sigmund Freud, and subsequently published in 1908, on the relationship between unconscious phantasy and creative art. Freuds argument – that artists, reviving memories of ch ...

Creative writing

Creative writing is any writing that goes outside the bounds of normal professional, journalistic, academic, or technical forms of literature, typically identified by an emphasis on narrative craft, character development, and the use of literary ...

Creativity and mental health

The concept of a link between creativity and mental illness has been extensively discussed and studied by psychologists and other researchers for centuries. Parallels can be drawn to connect creativity to major mental disorders including bipolar ...

Curiosity

Curiosity is a quality related to inquisitive thinking such as exploration, investigation, and learning, evident by observation in humans and other animals. Curiosity is heavily associated with all aspects of human development, in which derives t ...

Design infringement

Design is a form of intellectual property right concerned with the visual appearance of articles which have commercial or industrial use. The visual form of the product is what is protected rather than the product itself. The visual features prot ...

Distributed creativity

Distributed creativity is not one artist working on one object but rather a group of authors contributing to an artwork. In media art, one can trace a movement from artwork to network. The obsession with objects as described by Walter Benjamin is ...

Dōjin soft

Dōjin soft, also sometimes called dōjin games, with dōjin sometimes written as doujin or doujinshi, are video games created by Japanese hobbyists or hobbyist groups, more for fun than for profit; essentially, the Japanese equivalent of independen ...

Egg of Columbus

An egg of Columbus or Columbus egg refers to a brilliant idea or discovery that seems simple or easy after the fact. The expression refers to an apocryphal story, dating from at least the 15th century, in which it is said that Christopher Columbu ...

Enabling technology

An enabling technology is an invention or innovation, that can be applied to drive radical change in the capabilities of a user or culture. Enabling technologies are characterized by rapid development of subsequent derivative technologies, often ...

Epiphany (feeling)

An epiphany is an experience of a sudden and striking realization. Generally the term is used to describe scientific breakthrough, religious or philosophical discoveries, but it can apply in any situation in which an enlightening realization allo ...

Eureka effect

The eureka effect refers to the common human experience of suddenly understanding a previously incomprehensible problem or concept. Some research describes the Aha! effect as a memory advantage, but conflicting results exist as to where exactly i ...

Fan translation of video games

In video gaming, a fan translation is an unofficial translation of a video game made by fans. The fan translation practice grew with the rise of video game console emulation in the late 1990s. A community of people developed that were interested ...

Fluid and crystallized intelligence

According to the theory published in 1963 by the psychologist Raymond Cattell, general intelligence is subdivided into fluid intelligence and crystallized intelligence. Fluid intelligence is the ability to solve novel reasoning problems and is co ...

Gaussian adaptation

Gaussian adaptation is an evolutionary algorithm designed for the maximization of manufacturing yield due to statistical deviation of component values of signal processing systems. In short, GA is a stochastic adaptive process where a number of s ...

Generativity Theory

Generativity Theory is a formal, predictive theory of creative behavior in individuals. First proposed by American psychologist Robert Epstein in the early 1980s, the theory asserts that novel behavior is the result of a dynamic interaction among ...

Hyperfocus

Hyperfocus is an intense form of mental concentration or visualization that focuses consciousness on a subject, topic, or task. In some individuals, various subjects or topics may also include daydreams, concepts, fiction, the imagination, and ot ...

Ignite the Genius Within

Ignite The Genius Within is a multi-media creativity book co-authored by author and journalist Christopher Lee Nutter and EMDR therapist Dr. Christine Ranck. It was published by Dutton Penguin in March, 2009. The book uses visuals with audio stim ...

Incubation (psychology)

Incubation is one of the four proposed stages of creativity, which are preparation, incubation, illumination, and verification. Incubation is defined as a process of unconscious recombination of thought elements that were stimulated through consc ...

Insight

Insight is the understanding of a specific cause and effect within a particular context. The term insight can have several related meanings: the act or result of understanding the inner nature of things or of seeing intuitively called noesis in G ...

Intellectual property

Intellectual property is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The most well-known types are copyrights, pat ...

Latent inhibition

Latent inhibition is a technical term used in classical conditioning to refer to the observation that a familiar stimulus takes longer to acquire meaning than a new stimulus. The term "latent inhibition" dates back to Lubow and Moore. The LI effe ...

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Pino - logical board game which is based on tactics and strategy. In general this is a remix of chess, checkers and corners. The game develops imagination, concentration, teaches how to solve tasks, plan their own actions and of course to think logically. It does not matter how much pieces you have, the main thing is how they are placement!

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